Art direction
styling
Branding
web designVito’s Gems x Catbird
Campaign Launch
In 1969, Vito Giallo came into possession of a trunk full of gems, and other than selling a few to Andy Warhol, he has saved them since then. 53 years later, we are so proud to present Catbird x Vito's Gems, a collection of limited edition and one-of-a-kind jewels inspired by Vito’s New York.
An ode to the luminous life of a quintessential New Yorker.
Vito Giallo, 91 year old artist, illustrator and antiques dealer, was Andy Warhol’s first apprentice and the first to give Warhol a show in 1954. Vito's antiques shop across from the Carlyle at 966 Madison Avenue was a destination for Mark Rothko, André Leon Talley, Greta Garbo, Robert Mapplethorpe, Jackie Kennedy, and Andy - who visited every day.
Catbird x Vito's Gems, is a collection of limited edition and one-of-a-kind jewels inspired by Vito’s New York, nights at the ballet, Joseph Cornell boxes, antiquities, Venetian mirrors, his erstwhile shop on Madison Ave, an end-of-day martini at Bemelmans Bar, museum vitrines, and the arc that connects the past to the present.
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