Holiday Digital Campaign

Mother's Day Digital Campaign

Summer Escape Campaign & More

art direction  
pre/post production
site experience

Chico’s Ecomm
Experience

A new visual standard developed to usher in the new era of Chico’s, a women’s apparel heritage brand. A PDP and PLP photo refresh aimed to modernize and elevate the brand experience. She’s just getting started.

Improved talent, lighting and attitude converge to create one voice, tying a closer bond between campaign and base photography for an omnichannel presence.

MARKETING REFRESH

EMAIL DESIGN - BEFORE

AFTER

DIGITAL CAMPAIGNS

Holiday

Mother's Day

Summer Escape & More

BRAND EXPRESSION